It is not what you are told, but what you are destined for!
Marija Kovačević is a native of Zlatibor who graduated from the Faculty of Education, following tourism and medical high schools, and throughout her life, she has done everything from being a mountain guide to a real estate agent. And then she discovered herself in jewelry design…
Soon, others discovered her talent and imagination, so under the brand “Biserka Ogrlić,” she is the biggest jewelry star of this year’s Belgrade Fashion Week, which is currently in progress.Models at the prestigious Serbian “Fashion Week” will wear her pieces – necklaces, earrings, rings… which she says are not just jewelry – but personal symbols.

JEWELRY IS A MIRROR OF THE SOUL: And that is why Marija says her pieces are not for everyone
Every piece is handmade, unique, and carries its own story. There are no series, no copies. She makes the pieces from durable materials, with attention and a sense for detail. As a holder of an artistic craft certificate, Marija Kovačević guarantees authenticity and quality.

“Every piece I create comes from the heart, hands, and silence. It is not from a mold. It is not from a factory. It is not ‘piece number 47.’ For me, jewelry is a personal symbol, an amulet, an expression of the soul. There is only one. Just as you are. I make it for women and men who do not follow trends, but choose what truly represents them. For those who understand that true luxury is having something that no one else has,” Marija told Serbian Times.

THERE IS NO CRAFT WITHOUT TOOLS: In creating jewelry, she uses durable materials, gold, steel…
In her work, Marija uses rolled gold, surgical steel, and natural stone; she says she wants her jewelry to last forever, so that its shine can be restored and it can be cared for.
“I have done all sorts of things in life, lived in Serbia and the West, traveled and met many people… and I am a bit repulsed by things that are repeated. That is why I make jewelry that is not for everyone. If you are looking for something that is ordered with one click and arrives from China in twenty days – you are probably not in the right place with me. But if you believe that jewelry can be an amulet, an expression of the soul – then you are where you need to be,” Marija concludes at the end of our conversation.
And for all those who love unique things, we invite you to peek into her collection of handmade jewelry “Biserka Ogrlić” on the WEBSITE HERE!
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Author: Antonije Kovačević Photo: Biserka Ogrlić



