The campaign ad for the “Aleksandar Vučić– United Serbia” electoral list, featuring the former president of Serbia in the leading role, is almost identical to an ad in which Israeli Prime Minister Benjamin Netanyahu appeared more than 10 years ago. In that promotional video, Netanyahu appeared as a babysitter, while in this one Aleksandar Vučić keeps an elderly man company.
For years, there have been reports that Israeli spin doctors are working on campaigns for the Serbian Progressive Party and Aleksandar Vučić, and that these individuals are linked to Benjamin Netanyahu’s regime. Aleksandar Vučić’s new campaign ad is further evidence of this cooperation.
Namely, in one of the recently released campaign ads, Aleksandar Vučić appears at the door of a married couple’s home to keep an elderly gentleman company.
We turn words into action. https://t.co/sxSOmdHjah
— Aleksandar Vučić (@avucic) October 10, 2026
Interestingly, Israeli Prime Minister Benjamin Netanyahu appeared in a very similar ad 11 years ago.
As a reminder, last year, Israeli police declared Srulik Einhorn, Vučić’s longtime adviser, a fugitive from justice in connection with the Qatargate affair.
“Einhorn is suspected in this affair and is under investigation for offenses involving the disclosure of confidential information, and an arrest warrant has been issued against him. Despite this, the aforementioned individual has avoided traveling to Israel and is a fugitive from justice,” the police said.
Einhorn, Yonatan Urich and former Netanyahu spokesperson Eli Feldstein have been accused of taking money to lead a public relations campaign intended to portray Qatar in a positive light, more than a year after Hamas’s October 7, 2023, attack on Israel, despite the Gulf state’s strong ties to Hamas.
The three were working in Netanyahu’s office at the time, according to The Times of Israel.
Einhorn and Vučić’s cooperation
As reported by the Balkan Investigative Reporting Network of Serbia (BIRN), last July, two Israeli investigators questioned Einhorn, known in the Serbian public as former adviser to President Aleksandar Vučić, at the Supreme Public Prosecutor’s Office in Belgrade in connection with Qatargate.
According to BIRN, Serbia requested that details of his questioning in Belgrade remain confidential.
In the same month, the Israeli newspaper Haaretz reported that Einhorn had also been accused of pressuring witness Shlomo Filber.
Haaretz stated that Einhorn’s company in Serbia earned $2.3 million from “services in foreign markets” between April and December 2024, during which time he “emigrated to Serbia.”
In late April last year, following an investigation with Haaretz, BIRN reported that “Einhorn helped organize high-level meetings that were important for the start of Serbian ammunition exports to Israel via Montenegro.”
He began working for the former president of Serbia no later than 2020, on a campaign aimed at presenting Vučić in a positive light in the West.
The campaign plan, primarily targeting the United States and the Democratic Party, was for Vučić to “appear on popular international podcasts and narrate a historical miniseries about Serbia,” BIRN reported.
In addition, the plan included putting up billboards in Western capitals featuring Vučić praising “Serbia’s economic achievements.”
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Source: Nova.rs, Foto: Printscreen Instagram
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