Situated on the longest sand beach of the Adriatic, Velika Plaža in Ulcinj, construction officially commenced today on the Porta Rai Beachfront Hotel & Residences, a luxury hotel-residential complex.
Backed by two esteemed international groups – Karisma Hotels & Resorts and Dobrov & Family Group – the prestigious project involves €170 million in direct investments, while the total economic impact is estimated at an impressive €278 million over the next ten years.
Phase one will see hotel facilities, residential units, and supporting infrastructure built, while the entire project is scheduled for completion by 2029.
OASIS OF PEACE AND LUXURY: Residences, restaurants, spa & wellness center, seven swimming pools, sports courts, children’s facilities, and an exclusive shopping promenade – all in one place.
“Porta Rai will be the first five-star hotel-residential complex on Velika Plaža. Our guests will enjoy full hotel service, a state-of-the-art spa center, numerous restaurants and bars, sports courts, and a wide array of family-friendly amenities,” said Nemanja Kostić, Director of Karisma Hotels & Resorts for Europe and the Middle East.
The project will also serve a significant uplift to the Montenegrin economy – 800 new jobs will be created, mostly for local residents, while the development will engage local construction companies and suppliers. Previous projects in Montenegro overseen by the investors saw that over 90% of contractors involved were local partners, and the same approach will be applied here.
“Our goal is simple – to combine the best of global standards with the values of the local community. This project demonstrates investors’ confidence in Montenegro’s long-term potential as a premium, sustainable tourism destination”, said Dragan Lučić, Director of Dobrov & Family Group for Montenegro.
MOVING FULL STEAM AHEAD! The plan is for the entire complex to be completed by 2029.
“Porta Rai” will offer a world of luxury and tranquility, with elegant residences, restaurants, a spa & wellness center, seven pools, sports courts, family amenities, and an exclusive shopping promenade. Special attention has been given to preserving the natural environment and the authenticity of Velika Plaža.
This project positions Ulcinj as a new port of call for luxury tourism in the Mediterranean, while Montenegro reaffirms its status as an attractive and responsible investment destination.
****
KARISMA HOTELS & RESORTS
Karisma Hotels & Resorts is a globally recognized luxury hotel group that owns, operates, and develops an impressive portfolio across Latin America, the Caribbean, and Europe through various brands including Nickelodeon Hotels & Resorts, Margaritaville Island Reserve®️ by Karisma, Karisma Villas, BOR Hotel by Karisma, and Azul Beach Resorts by Karisma. The group has received numerous top industry awards, including Condé Nast Traveler’s “Top 30 Hotels in Cancun”, the World Waterpark Association’s “Leading Edge Award”, Travel Weekly’s “Magellan Awards”, and the prestigious AAA Five Diamond and Four Diamond Awards.
FOR THOSE WITH TASTE AND STYLE: Hotel Bor by Carisma in Zlatibor
Karisma Hotels & Resorts is committed to supporting both its employees and the communities in which it operates, delivering authentic experiences and earning global recognition for its creative and innovative approach to hospitality management.
Click here for more information about Karisma Hotels & Resorts.
DOBROV & FAMILY GROUP
Dobrov & Family Group is a privately owned international business group with over 35 years of experience across a wide expanse of industries. It is a market-leading, family-owned company known for its innovation, drive for positive impact on local communities, and commitment to delivering long-term growth.
The group’s main areas of activity include hospitality, real estate development, venture capital & private capital, and renewable energy investment. Operating across Europe, Dobrov & Family Group has a broad project portfolio in the Czech Republic, Switzerland, Cyprus, Montenegro, and Germany. Its award-winning residential developments in the Czech Republic underscore the company’s commitment to excellence and quality.
As one of the leading private investors in tourism in Montenegro, Dobrov & Family Group is successfully developing a variety of mixed-use projects. The company is dedicated to making a positive social impact by practising values such as honesty, openness, social responsibility, respect for others, and cooperation.
Click here for more information about Dobrov & Family Group.
Article: PR / Serbian Times Photo: Emilija Manojlović / Porta Rai Beachfront Hotel & Residences