Nikola Jokić has become the new ambassador for the popular beverage Sprite. His manager, Miško Ražnatović, announced the news, and the world’s best basketball player has appeared in an advertisement for the product.

Sprite announced that Nikola Jokić, a three-time NBA MVP, has joined its global team of basketball ambassadors alongside superstar Anthony Edwards, further expanding the brand’s presence in the world of basketball after returning earlier this year as the NBA’s official global partner in the non-alcoholic beverage category.

The Serbian star’s “new job” was also confirmed on social media by his manager, Miško Ražnatović.

“Nikola Jokić is officially a Sprite ambassador as of today! He has joined names such as LeBron James, Kobe Bryant, Kevin Garnett and Anthony Edwards — another indication that he is already one of the greatest NBA players of all time!

This is also, without a doubt, the most significant marketing deal of my career! It was a real pleasure working with the Coca-Cola team, especially Valeria Herzer.

NEWS: Nikola Jokic is a new global basketball ambassador for @Sprite https://t.co/WGSZiHhFZF

— Harrison Wind (@HarrisonWind) October 12, 2026

Spending an entire day filming with Nikola in Sombor last month was a truly special experience, one I will certainly remember for a long time.

And as a memento of this wonderful marketing adventure, my Sprite jacket will have a special place in my wardrobe!” Miško Ražnatović wrote.

Two icons shaping basketball culture

To usher in a new era in basketball, Sprite is bringing together two of the sport’s most dynamic personalities.

Although Nikola Jokić and Anthony Edwards have taken different paths to success, they share the same motivation: they are never satisfied with what they have achieved and tirelessly strive to improve the sport.

“Basketball brings people together around the world. Sprite has been part of that story for decades, and I’m excited that we’ll be working together to continue bringing the game closer to the next generation,” Jokić said.

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Source: Sportal, Foto: Printscreen X

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