DIASPORA

HIGH INTEREST IN BOOK ABOUT JOKIĆ: Biography of the world’s best basketball player presented in New York! (PHOTO)

by Serbian Times3. February 2025.3. February 2025.

On January 30, 2025, the General Consulate of Serbia in New York hosted the promotion of the book Why So Serious, the biography of NBA star Nikola Jokić, written by renowned sports journalist Mike Singer.

Nikola Jokić, known for his humility and exceptional basketball skills, has won the hearts of basketball fans worldwide, and Why So Serious offers a detailed insight into his unique life story.

As a special guest, Mike Singer spoke eloquently and vividly about the process of writing the book and the inspirational journey of Nikola Jokić, from his hometown of Sombor to the top of the NBA league.

Jokić’s Success Strengthens Serbian Sports Legacy

Before the book promotion, General Consul Vladimir Božović delivered an inspiring speech on the importance of basketball in Serbia and the impact of Jokić’s success on his homeland. He emphasized that Jokić’s achievements are a continuation of Serbia’s rich sports tradition, which continues to inspire new generations and further solidify Serbia’s reputation on the global sports stage.

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The event sparked exceptionally high interest among members of the diplomatic-consular corps, representatives of local media, business partners of the Consulate, and the Serbian diaspora, exceeding the venue’s capacity. This overwhelming response once again confirmed the deep admiration and respect that both the Serbian community and the broader audience hold for Nikola Jokić.

Key Contributors and Supporters

The event was organized at the initiative of Snežana Rosić, a close friend of Mike Singer, whose dedication was crucial to the event’s success. She also secured two main sponsors, Balić Winery and Yebiga Rakija, ensuring a memorable evening.

Thanks to these efforts, the book promotion was not only a great success for the Consulate but also a showcase of the potential and reach of Serbian public diplomacy, demonstrating the synergy between Serbia’s diplomatic missions and members of the diaspora.

General Consul Dr. Vladimir Božović warmly welcomes such initiatives, working closely with the diaspora and its distinguished members to strengthen Serbian cultural and public diplomacy. The General Consulate extends its gratitude to all attendees, especially esteemed colleagues from the Office of Foreign Missions of the U.S. Department of State and the Diplomatic-Consular Corps, for their participation in honoring Mike Singer’s book, Serbian sporting achievements, and the remarkable career of Nikola Jokić.