The European Commission has been left without access to its own advertising control panel on the X platform just days after issuing a massive €120 million fine against the network for violating European Union transparency rules. The owner of X, formerly Twitter, Elon Musk, harshly criticized the EU on his account over the decision and policies related to freedom of speech.

Musk also called for the “abolition of the EU” and for “returning power to the people.”

The news was first announced by X’s head of product, Nikita Bier, who publicly stated that the European Commission’s advertising account had been shut down. The decision came after serious accusations that the Commission attempted to manipulate the advertising system in order to artificially boost the reach of its own post announcing the fine.

At the center of the conflict is the implementation of the EU’s Digital Services Act, a law aimed at limiting the spread of illegal content and introducing stricter rules for large digital platforms, including X, Google, and Meta.

Why the European Commission was fined and then blocked

The European Commission fined platform X for violating transparency rules regarding advertising, as well as the way in which the blue verification badge was altered. It no longer serves solely to confirm identity but has become a paid feature, which Brussels assessed as misleading to users.

Nikita Bier accused the European Commission of attempting to exploit a loophole in the system for creating ads by posting a link that appears as video content, in order to artificially increase the reach of the post about the fine.

He added that X believes everyone should have an equal voice on the platform, but in this case it appears the European Commission believes the rules do not apply to them.

The European Commission has not yet officially commented on the shutdown of its advertising account.

The U.S. steps in to defend X and accuses Brussels of pressure

The European Union’s decision has further strained already tense relations with the United States in the area of digital regulation. The administration of Donald Trump has for some time openly criticized both the Digital Services Act and the Digital Markets Act, claiming that these rules are directly targeted against American tech companies such as Google, Amazon, and Meta.

U.S. Secretary of Commerce Howard Latnick has already threatened to maintain 50 percent tariffs on European steel and aluminum if the European Union does not ease its digital regulations.

U.S. Vice President J.D. Vance went a step further, claiming that the fine was imposed because X allegedly refuses to participate in censorship. On the other hand, European Commissioner for Digital Affairs Henna Virkkunen made it clear that this decision has nothing to do with censorship, but solely with a lack of transparency on the X platform.

The conflict between Elon Musk and Brussels is thus entering a new, far more serious phase, with potential consequences that extend beyond the digital industry and spill directly into global trade and political relations.

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Author: Telegraf; Foto: AP / Allison Robbert

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