The French fashion brand Lacoste has replaced its famous crocodile logo with a goat in honor of Novak Djokovic, the greatest Serbian tennis player.
Lacoste has unveiled a special collection that serves as a tribute to Novak Djokovic.
In recognition of the unique career of a man who has redefined the boundaries of endurance, precision, and consistency, Lacoste replaced its recognizable crocodile with a goat, the symbol for GOAT (Greatest Of All Time).
The goat, a metaphor for his greatness, is stylized in the manner of the Lacoste logo, subtly integrated into the brand’s classic design.
🚨 Breaking : In a Historic move, Lacoste has made a limited edition Goat logo printed Novak Djokovic kits and Accessories.
— SK (@Djoko_UTD) August 22, 2025
Iconic 🐊 ➡️ 🐐 pic.twitter.com/rzUrbcewRF
Novak Djokovic has been the brand ambassador for Lacoste for a long time, specifically since 2017.
The French brand made this unprecedented move to honor everything the Serbian player has accomplished in his career.
Djokovic is set to play at the US Open and has already learned his first opponent on the path to his 25th Grand Slam title.
Source: Nova; Photo: Screenshot from Instagram @usopen
Izvor: Nova Foto: Printscreen Instagram @usopen