Sima Birach, the founder and long-time president of Birach Broadcasting Corporation, one of the most famous independent radio broadcasters in the United States, has died at the age of 86. Birach was of Serbian origin and arrived in the United States as a young man, with only a few belongings and big dreams.
Upon his arrival in America, he was sheltered by a family who helped him start a new life. Thanks to hard work, perseverance, and an entrepreneurial spirit, Sima Birach built a successful network of radio stations across the USA, many of which broadcast programs in various languages, including a Serbian program from Detroit, where Sima hosted a news show for the Yugoslav diaspora for years. For many, he was the “Serbian Walter Cronkite” – a symbol of trust, calmness, and professionalism.
During the last years of his life, Birach worked on the “Birach Museum” project, whose goal was to honor the Birach family and everyone from the Yugoslav region who achieved success in the world.
His relatives and friends in America and Serbia emphasize that he was a man with a big heart who never forgot his roots. At the funeral of his relative, Sima once said that without the love and support of his family – “an immigrant like me could never have achieved what I have achieved.”
Sima Birach will be remembered as a pioneer of the media industry, a philanthropist, and a proud son of old Yugoslavia who achieved the American dream in America, but who forever carried his homeland in his heart.
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Source: birach.com, Photo: birach.com