At the prestigious “Beauty and Health 2025” awards ceremony, held at the “Europa” hotel in Sarajevo, the award for Best Serbian Influencer of the Year went to Andrijana Vujović from Chicago, better known as @kucna.devojcica – a woman whose authentic approach and sincerity on social media inspire tens of thousands of people across the region.
Andrijana was justifiably absent from the ceremony, so her beautiful sister Isidora Pešikan accepted the award on her behalf, with her father and mother offering support from the audience, symbolically showing the immense family backing she received on her path to success.
WHEN ANDRIJANA ISN’T THERE, HER SISTER STEPS IN: Isidora Pešikan Accepts Award
Serbian Times can proudly say that it was the first, five years ago, to recognize Andrijana’s work and the ingenious wit of her daughter Nikolija on the Instagram profile @kućna.devojcica, when their first interview was conducted, which you can read HERE!
Much time has passed since then; Nikolija has grown into a tall and beautiful girl, an internet star whose humorous clips have been seen by tens of millions of people worldwide.
On the other hand, our Andrijana is not just an influencer. She is a businesswoman and the founder of two regionally recognized brands: the natural cosmetics line @prettyeveryday, used by over 100,000 women, and the @usbeautylux brand of supplements that combine health, beauty, and a modern lifestyle.
DESERVEDLY ON THE PEDESTAL: Awards Ceremony at Sarajevo’s “Europa” Hotel
“It all started with ‘Kućna devojčica’ (Home Girl), and since then, so much has happened. I see this award not just as recognition for success on social media, but as confirmation that everyday honesty, authenticity, and hard work pay off. It inspires me to continue and to justify the trust that people, especially women, have placed in me and continue to place,” Andrijana Vujović told our portal.
In recent years, she has traveled extensively, living between America, Serbia, and the world, gathering material and experiences for her posts, as well as her products.
“I continue to work diligently on my products and soon plan to launch some new ones that I’ve been preparing for a while. On Thursday, we are starting a big ‘giveaway’ campaign that will last two weeks, during which I will be giving away valuable prizes on my Instagram profile @kucna.devojcica together with Seka Aleksić, Ognjen Amidžić, Slađa Alegro, and Tamara Lav, with the main prize being a trip to the Maldives for two people. The giveaway starts at 7 PM Serbian time (12 PM US Central time), and our sponsor is the ‘Golden Panorama‘ hotel complex from Zlatibor,” Andrijana Vujović announced.
The Serbian Times editorial team extends its best wishes to Andrijana and her daughter Nikolija for much success and happiness in their future endeavors, which we will continue to follow and collaborate on, as we have done so far.
Author: Antonije Kovačević Photo: Hand-out