Even Lepa Brena herself couldn’t resist – she came to try the bread that bears her name and, by all accounts, was left speechless!
The idea for this unusual but very tasty marketing move comes from Goran Tevdovski, an ingenious baker and entrepreneur from the USA. He decided that one of the most sought-after products in his bakery would bear the name of the biggest Balkan folk diva…
If you thought Lepa Brena couldn’t conquer the Balkans anymore – think again. She has also conquered America. No, it’s not a new tour or a duet with Beyoncé, but – bread. Yes, you read that right. From now on, Brena is not just a musical legend, but also a bakery brand!
The idea comes from Goran Tevdovski, an ingenious baker and entrepreneur in the USA, who decided that one of the most sought-after products in his bakery would bear the name of the biggest folk diva.
Guesting on the podcast “Only In America With Mina,” Goran revealed how the idea came about: “We sell bread in America, and it’s called ‘Lepa Brena’. Dad remembered that it was some kind of joke in Macedonia… so we said – why not?”
Source: Youtube / onlyinamericawithmina Photo: Printscreen Youtube /
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