Today, with an official groundbreaking ceremony, construction has commenced on the luxury “Porta Rai” Complex on Velika Plaža near Ulcinj, representing one of the most significant tourism investments on the Adriatic coast.
The Porta Rai Beachfront Hotel & Residences project is set further to elevate Montenegro’s position on the global tourism map. Its importance to the local community is reflected in the creation of 800 new jobs, primarily for the local population, while the total estimated economic impact of the project stands at €278 million.
During the groundbreaking ceremony attended by representatives of the Municipality of Ulcinj, the importance of dialogue with the local community, transparency in business operations, institutional support, and effective cooperation with the government, was emphasized as key to the successful implementation of the project.
The investment is a joint venture between international companies Karisma Hotels & Resorts and Dobrov & Family Group. Ljubiša Krstajić, co-owner of Karisma Hotels & Resorts, stated at the event that the project is the result of a strong vision and long-term confidence in Montenegro’s potential.
“Porta Rai is not only the realization of my personal dream but also of a shared vision with my partner and friend Rafael Féliz. As founders and leaders of Karisma Hotels & Resorts, we are committed to tourism that delivers more than just luxury—tourism that respects the community, the environment, and the people. Today is not only about laying a symbolic cornerstone. It marks the beginning of an ambitious vision for growth—one that is being born right here, in a place we see as the new and distinctive face of Montenegrin tourism. Porta Rai is not just another luxury project—it is the most comprehensive, content-rich family resort in Montenegro and along the Adriatic coast. It has been designed to meet the needs of families, with offerings for all generations, and with no compromises on comfort, safety, and quality of stay,” said Krstajić.
A DREAM AND SHARED VISION COME TRUE: Ljubiša Krstajić
Addressing the attendees, Andrey Dobrov, founder of the international company, Dobrov & Family Group, emphasised that the group’s ambition was not merely to make another investment, but to create genuine value for the citizens, visitors, and Montenegro as a whole.
“This project was never about simply building a resort. For us, it’s the realisation of a vision my family has held since we invested in this land in 2006 – a vision to shape the Montenegrin coast into a destination of global renown, while respecting its profound natural beauty and authenticity. It is the result of nearly two decades of commitment, of believing in the potential of this extraordinary coastline. Our mission has always been to create long-term value through thoughtful development and support for local communities. Porta Rai reflects that mission: it will generate 800 new jobs, boost the Montenegrin economy with a €278 million overall economic impact, uplift local businesses, and contribute to Montenegro’s position as a premium Mediterranean destination and one of the most exciting destinations in Europe,” said Dobrov.
“PORTA RAI IS NOT JUST ANOTHER RESORT“: Andrey Dobrov
The ceremony opened with a performance by the student choir of the School for Primary Music and Ballet Education in Ulcinj, led by conductor Professor Gzim Đekaj. The final act—the laying of the foundation stone—symbolically marked the beginning of a new chapter in Ulcinj’s development.
The first phase of construction will include part of the hotel facilities, residential units, and supporting infrastructure, with the full completion of the complex planned by the end of 2029.
Porta Rai will be the first complex of its kind in Montenegro, rated five stars and offering seven swimming pools, sports courts, a spa center, restaurants, children’s facilities, and an exclusive shopping promenade.
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KARISMA HOTELS & RESORTS
Karisma Hotels & Resorts is a globally recognized luxury hotel group that owns, operates, and develops an impressive portfolio across Latin America, the Caribbean, and Europe through various brands including Nickelodeon Hotels & Resorts, Margaritaville Island Reserve®️ by Karisma, Karisma Villas, BOR Hotel by Karisma, and Azul Beach Resorts by Karisma.
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The group has received numerous top industry awards, including Condé Nast Traveler’s “Top 30 Hotels in Cancun”, the World Waterpark Association’s “Leading Edge Award”, Travel Weekly’s “Magellan Awards”, and the prestigious AAA Five Diamond and Four Diamond Awards. Karisma Hotels & Resorts is committed to supporting both its employees and the communities in which it operates, delivering authentic experiences and earning global recognition for its creative and innovative approach to hospitality management.
Click here for more information about Karisma Hotels & Resorts.
DOBROV & FAMILY GROUP
Dobrov & Family Group is a privately owned international business group with over 35 years of experience across a wide expanse of industries. It is a market-leading, family-owned company known for its innovation, drive for positive impact on local communities, and commitment to delivering long-term growth. The group’s main areas of activity include hospitality, real estate development, venture capital & private capital, and renewable energy investment. Operating across Europe, Dobrov & Family Group has a broad project portfolio in the Czech Republic, Switzerland, Cyprus, Montenegro, and Germany. Its award-winning residential developments in the Czech Republic underscore the company’s commitment to excellence and quality.
As one of the leading private investors in tourism in Montenegro, Dobrov & Family Group is successfully developing a variety of mixed-use projects. The company is dedicated to making a positive social impact by practising values such as honesty, openness, social responsibility, respect for others, and cooperation.
Click here for more information about Dobrov & Family Group.
Article: PR Photo: Porta Rai Beachfront Hotel & Residences
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