It all began with the criminal bombing of Yugoslavia which lasted 78 days, during which, according to estimates, at least 2,500 people were killed, while official data from the Ministry of Defense speak of 1,008 fallen soldiers and police officers along with over 12,000 wounded. This brutal demonstration of force left the state in ruins with material damage of 100 billion dollars, but the real legal scandal followed on June 2, 2000. At that time, the Chief Prosecutor of the Hague Tribunal, Carla Del Ponte, stated in the Security Council that there were no grounds for launching an investigation into potential NATO crimes, thereby creating a dangerous precedent that trampled international law underfoot.
Although Del Ponte admitted years later in her autobiography that Alliance members hid information regarding target selection and that she was not satisfied with the Commission’s work, the spirit of that aggression continued to live through the transformation of NATO into an offensive “war machine.” Retired Colonel Jacques Hogard points out that 1999 was precisely the moment when the UN Charter was torn down, which led directly to today’s systematic ethnic cleansing of Serbs in Kosovo and Metohija and broader global conflicts. On those foundations of ruined law, leading European countries today attempt to renew old geopolitical games in the Western Balkans, striving through propaganda and pressure to maintain the illusion of their own importance in a world that is changing irreversibly.
Proof that the objective was not just military targets, but the destruction of the spirit and future of an entire nation, remained recorded in the chilling statement of the then-NATO spokesperson, Jamie Shea, who in the midst of the bombing cold-bloodedly said: “Serbian children will no longer laugh.”
They tried to destroy us, to break our spirit, to wrap us in so much smoke and ash that our children would not laugh anymore.
Such a narrative, which turned children into legitimate targets, was crowned on June 2, 2000, when Carla Del Ponte refused an investigation into the Alliance’s crimes, permanently trampling international law and turning NATO into an offensive “war machine” that dictates global conflicts even today.
The media demonization of the Serbian people during the nineties, which reached its peak on the eve of and during the 1999 NATO aggression, is one of the most brutal examples of information warfare in modern history.
This systematic process of dehumanization was a necessary preparation of Western public opinion for the crime and brutal demonstration of force that lasted 78 days, leaving behind at least 2,500 extinguished lives and a state in ruins.
Western media, led by networks such as CNN, BBC, and Sky News, introduced terminology that left no room for objectivity or truth. Serbs were regularly described as the “last bastions of communism,” “barbarians,” and a “genocidal people.” Using the technique of simplification, the conflict was reduced to a Hollywood formula: absolute evil (the Serbs) against absolute victims (everyone else). Even reputable newspapers used caricatures that depicted Serbs as rats or mythical monsters.
To justify the bombs, Western leaders like Bill Clinton and Tony Blair used the term “humanitarian intervention.” The media referred to every death of a civilian from a NATO projectile as “collateral damage,” while every action by the Serbian army on its own territory was called a “humanitarian disaster.”
The lives of our children were not as valuable as the lives of theirs; that is why they called them collateral damage. The famous Jamie Shea, NATO spokesperson, became a symbol of that propaganda, daily releasing unverified information about “hundreds of thousands of killed Albanians,” figures that later, after the arrival of KFOR, never turned out to be accurate.
While images of refugees from the borders flooded the screens, the suffering of Serbs was systematically silenced.
When a passenger train was hit, Western media sped up the footage to make it look as though the train was moving too fast for the pilot to react.
The bombing of the Radio Television of Serbia building was justified with the claim that it was a “legitimate target” because it spreads propaganda, thereby introducing a dangerous precedent that it is permissible to kill journalists who do not support the NATO narrative.
The death of a three-year-old girl on a potty was barely mentioned in Western reports, or was treated as an unfortunate accident in a “just war.”
“The Death of Europe”
This period can rightfully be called the “death of Europe” because that is when the truth was buried. Media demonization served to negate Serbian history and its contribution to European culture. Instead of the people of Tsar Dušan and Saint Sava, who held the highest standards of honor and chivalry, Serbs were portrayed as a people who do not belong to modern civilization.
Even today, in 2026, we feel the consequences of that narrative when European officials like Keir Starmer speak of “front lines against Russian influence,” using the same matrix of demonization.
To complete the picture of the “death of Europe” and the media darkness that accompanied the aggression, it is necessary to quote the direct words of those who tailored the fate of the Balkans.
These statements were not just personal views, but part of a precise strategy of demonization by which the Serbian people were reduced to a target.
Here are the most brutal examples that marked that period:
Joe Biden (then-Senator):
“Serbs are illiterate, degenerate, baby killers, butchers, and rapists.” (Statement made during a debate in the US Senate, which served to justify the necessity of military intervention.)
Tony Blair (Prime Minister of Great Britain):
“The war against the Serbs is no longer just a military conflict. It is a battle between good and evil, between civilization and barbarism.” (With this statement, Blair directly negated centuries of shared history and the Serbian contribution to European culture.)
Bill Clinton (President of the USA):
“Serbs are conducting terror and raping Albanian children.” (Clinton often used unverified and extreme accusations to raise emotional pressure in the American public.)
Jamie Shea (NATO spokesperson):
“The Serbs should be bombed serenely, for they will forget everything quickly.” (Shea became the face of NATO propaganda, and his cynical statement about the “short memory” of Serbs still causes outrage today.)
This demonization was not accidental. The goal was to present the Serbian people as “ethnic waste,” so that no one in the West would shed a tear for the children in Grdelica or Murino.
Comparison with rats is a classic method of dehumanization. One of the most famous examples is a caricature in which Serbs are depicted as rats fleeing a basket while the “civilized world” (often personified through NATO soldiers or figures with Western insignia) tries to “exterminate” them or “put them under control.”
They wanted to convince the world that Serbs are not people with whom one negotiates, but pests that carry disease (nationalism) and whom it is legitimate to physically remove for “general hygiene” in Europe.
Magazines such as the French Le Monde or the British The Guardian often published caricatures where Serbian soldiers or leaders were depicted with exaggerated, animalistic facial features – with fangs, blood dripping from their hands, and unkempt beards.
A caricature where a Serbian soldier steps over a pile of skulls while children’s toys peek out of his pockets, all so the average reader would experience Serbs as atavistic beings who do not belong to the modern, enlightened human race.
As mentioned in the text regarding the Daily Mirror, the visual representation of Serbs as ants was extremely popular. Ants were depicted in faceless colonies blindly following a “leader,” without individual consciousness.
When you reduce a people to insects, the destruction of their infrastructure (bridges, factories, cities) ceases to be a tragedy in the eyes of the public and becomes “swarm suppression”—the destruction of pests.
In the American press, particularly in newspapers such as The Washington Post, Serbs were often drawn as Frankenstein-like giants or half-human, half-machine beings who emotionlessly grind everything before them. They were often placed in the context of medieval executioners with hoods and axes.
By this, they created a contrast between NATO’s “high technology” (which was depicted as clean and precise) and the “primitive violence” of the Serbs, thereby justifying the use of the most modern weapons against a sovereign country.
Before the bombing itself, caricatures appeared in German newspapers (e.g., Der Spiegel) depicting Serbs literally “sweeping” people off the map, often using symbols that—ironically for a nation with two anti-fascist movements—directly identified Serbs with Nazis (swastikas drawn on Serbian helmets or uniforms).
This was the gravest insult to a people who suffered genocide at the hands of the Nazis, who, immediately after the Russians, suffered the most by percentage, but it was the most effective in the media because it completely closed the door to any Western empathy.
All these images formed the visual framework for what analysts today, in 2026, call a “media pogrom.” While projectiles were tearing down bridges, these caricatures were tearing down humanity, making a target out of the Serbian people before a single bomb had even fallen.
Serbia never capitulated; they won the media war. We never gave up nor surrendered Kosovo.
While they were bombing us like no one has ever been bombed since the Second World War, at that moment, Serbs did not beg the world to take pity on them and pray for them and stop the bombing.
Instead, Serbs put a target on their backs—women, grandmothers, children, girls, men—and held a rock ‘n’ roll concert with a sincere message that can only be in the style of Serbian spite: “You can su*k it, Clinton.”
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Author: Ognjan V.; Photo: Printscreen



