{"id":212800,"date":"2026-06-21T19:22:49","date_gmt":"2026-06-21T17:22:49","guid":{"rendered":"https:\/\/serbiantimes.info\/en\/?p=212800"},"modified":"2026-06-21T19:22:50","modified_gmt":"2026-06-21T17:22:50","slug":"they-are-not-human-yet-they-host-the-program-artificial-intelligence-takes-over-the-role-of-news-anchors-on-happy-tv-video","status":"publish","type":"post","link":"https:\/\/serbiantimes.info\/en\/they-are-not-human-yet-they-host-the-program-artificial-intelligence-takes-over-the-role-of-news-anchors-on-happy-tv-video\/","title":{"rendered":"THEY ARE NOT HUMAN, YET THEY HOST THE PROGRAM: Artificial Intelligence Takes Over the Role of News Anchors on Happy TV! (VIDEO)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">News broke yesterday that television station Happy TV has introduced news presenters generated by artificial intelligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the Journalists&#8217; Association of Serbia (UNS), this is the first case in Serbia in which news on a national television channel is being read by an AI anchor rather than a real person. The virtual presenters have Serbian names and surnames \u2014 Bojana Filipovi\u0107 and Marko Popovi\u0107. However, viewers were not officially informed before the broadcast that the presenters were AI-generated characters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a statement to UNS, representatives of Happy TV emphasized that the AI presenters are not intended to replace journalists, editors, or other media professionals. According to them, their role is to modernize the presentation of content and improve the efficiency of production processes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBehind every published piece of information there are still journalists, editors, and professional teams who prepare, verify, and edit the content in accordance with professional and ethical standards,\u201d the broadcaster stated.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\" data-media-max-width=\"560\"><p lang=\"und\" dir=\"ltr\">TV Hepi je uvela voditelje generisane ve\u0161ta\u010dkom inteligencijom. Zovu se Bojana Filipovi\u0107 i Marko Popovi\u0107. Ne znam ko im je kum.<a href=\"https:\/\/x.com\/hashtag\/izglave30?src=hash&amp;ref_src=twsrc%5Etfw\">#izglave30<\/a> <a href=\"https:\/\/t.co\/D87wyrTwq1\">pic.twitter.com\/D87wyrTwq1<\/a><\/p>&mdash; Miroslav Mileti\u0107 (@izglave) <a href=\"https:\/\/x.com\/izglave\/status\/2068357339862745101?ref_src=twsrc%5Etfw\">June 20, 2026<\/a><\/blockquote> <script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">The station\u2019s management added that they view technological solutions as tools capable of enhancing the viewer experience and creating opportunities for new and innovative forms of communication with audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe believe that the future of the media lies in cooperation between people and technology. That is why we are introducing innovations thoughtfully, transparently, and responsibly, with the clear goal of improving the quality of public information,\u201d Happy TV said.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-serbiantimes-info wp-block-embed-serbiantimes-info\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"5IwKCbHwjO\"><a href=\"https:\/\/serbiantimes.info\/princ-i-princeza-odusevili-srbe-u-cikagu-obecali-projekat-koji-spaja-decu-iz-dijaspore-i-srbije-a-onda-pozvali-sve-da-se-fotkaju-sa-njima-video-foto\/\">PRINC I PRINCEZA ODU\u0160EVILI SRBE U \u010cIKAGU: Obe\u0107ali projekat koji spaja decu iz dijaspore i Srbije, a onda pozvali sve da se fotografi\u0161u sa njima! (VIDEO, FOTO)<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201ePRINC I PRINCEZA ODU\u0160EVILI SRBE U \u010cIKAGU: Obe\u0107ali projekat koji spaja decu iz dijaspore i Srbije, a onda pozvali sve da se fotografi\u0161u sa njima! (VIDEO, FOTO)\u201c \u2014 Serbiantimes.info\" src=\"https:\/\/serbiantimes.info\/princ-i-princeza-odusevili-srbe-u-cikagu-obecali-projekat-koji-spaja-decu-iz-dijaspore-i-srbije-a-onda-pozvali-sve-da-se-fotkaju-sa-njima-video-foto\/embed\/#?secret=xui5MrKbhK#?secret=5IwKCbHwjO\" data-secret=\"5IwKCbHwjO\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The emergence of AI presenters has become a subject of intense debate around the world in recent years. Media organizations are increasingly experimenting with artificial intelligence in content production, but experts warn that such developments raise important questions regarding transparency, audience trust, and the future role of journalists in news programming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For that reason, the use of AI presenters in the media remains one of the most controversial topics in modern journalism, as the line between technological innovation and human labor continues to shift.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:#FFFFFF;color:#d21414\" class=\"has-inline-color\">MORE TOPICS:<\/mark><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/serbiantimes.info\/en\/third-time-in-a-month-a-bomb-was-thrown-at-a-bakery-in-borca-the-shop-window-and-canopy-were-destroyed-a-camera-recorded-the-attacker\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>THIRD TIME IN A MONTH: A bomb was thrown at a bakery in Borca, the shop window and canopy were destroyed, a camera recorded the attacker!<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/serbiantimes.info\/en\/the-best-year-in-the-last-10-as-many-as-29-pairs-and-25-chicks-of-the-eastern-imperial-eagle-were-registered-in-serbia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">THE BEST YEAR IN THE LAST 10: As many as 29 pairs and 25 chicks of the Eastern imperial eagle were registered in Serbia!<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/serbiantimes.info\/en\/the-kecmanovics-announced-an-appeal-the-lawyer-claims-that-the-verdict-does-not-differ-from-the-previous-one-and-that-the-key-accusation-was-not-proven\/\" target=\"_blank\" rel=\"noopener\" title=\"\">THE KECMANOVICS ANNOUNCED AN APPEAL: The lawyer claims that the verdict does not differ from the previous one and that the key accusation was not proven!<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/serbiantimes.info\/en\/basketball-earthquake-in-denver-the-nuggets-want-to-bring-bogdan-bogdanovic-to-jokic-and-create-a-serbian-tandem\/\" target=\"_blank\" rel=\"noopener\" title=\"\">BASKETBALL EARTHQUAKE IN DENVER: The Nuggets want to bring Bogdan Bogdanovic to Jokic and create a \u201cSerbian tandem\u201d!<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/serbiantimes.info\/en\/parents-of-the-boy-killer-from-ribnikar-found-guilty-here-is-how-many-years-in-prison-the-kecmanovics-were-sentenced-to\/\" target=\"_blank\" rel=\"noopener\" title=\"\">PARENTS OF THE BOY-KILLER FROM RIBNIKAR FOUND GUILTY: Here is how many years in prison the Kecmanovics were sentenced to!<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source<\/strong>: Serbian Times <strong>Foto:<\/strong> Printscreen UNS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>News broke yesterday that television station Happy TV has introduced news presenters generated by artificial intelligence. According to the Journalists&#8217; Association of Serbia (UNS), this is the first case in Serbia in which news on a national television channel is being read by an AI anchor rather than a real person. The virtual presenters have [&hellip;]<\/p>\n","protected":false},"author":2169,"featured_media":212801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[4],"tags":[4431,13202,4891,6112,9665,15,13203],"class_list":["post-212800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking","tag-ai","tag-hepi","tag-novinarstvo","tag-televizija","tag-vestacka-inteligecija","tag-video","tag-voditelji","entry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"News broke yesterday that television station Happy TV has introduced news presenters generated by artificial intelligence. 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