The consumer association Efektiva has called on citizens of Serbia to launch a new boycott of the retail chain \u201cDelez,\u201d after the company filed a lawsuit against the state over what it claims are restrictions on margins and business policies affecting the prices of basic foodstuffs.<\/p>\n\n\n\n
As announced, \u201cDelez\u201d is the largest retail chain in Serbia, with the highest number of stores and the largest revenues on the market. According to data presented by Efektiva, during 2023 and 2024 the company recorded profits of around 130 million euros, alongside a margin increase of as much as 48 percent.<\/p>\n\n\n\n
The association assesses that the lawsuit against the state represents direct pressure on institutions and an attempt to protect profits at the expense of citizens, at a time when a large part of the population is facing a drastic rise in food prices and a decline in living standards.<\/p>\n\n\n\n
\u201cThe call for a boycott is not a continuation of last year\u2019s fight for lower food prices in Serbia, but a new way to draw attention to the behavior of retail chains and to protect competition, as well as the interests of consumers,\u201d the statement reads.<\/p>\n\n\n\n