CONSTRUCTION BEGINS ON “PORTA RAI” COMPLEX IN ULCINJ: New Luxury Tourism Hub on the Adriatic – An Investment Valued at 278 Million Euros! (PHOTO)

Today, construction officially commenced on the luxurious hotel and residential complex, Porta Rai Beachfront Hotel & Residences, located on the Adriatic’s longest sandy beach – Velika Plaža in Ulcinj.

Behind this prestigious project are two international groups – Karisma Hotels & Resorts and Dobrov & Family Group – who are investing 170 million euros in direct investments, while the project’s total economic impact is estimated at an impressive 278 million euros over the next ten years.

AN OASIS OF PEACE AND LUXURY: Residences, Restaurants, Spa & Wellness Center, Seven Pools, Sports Courts, Children’s Facilities, and an Exclusive Shopping Promenade – All in One Place

The first phase will involve the construction of a portion of the hotel facilities, residential units, and supporting infrastructure. The completion of the entire construction is planned for 2029.

“Porta Rai will be the first 5-star hotel and residential complex on Velika Plaža. Our guests will enjoy complete hotel service, a state-of-the-art spa center, numerous restaurants and bars, sports courts, and extensive facilities for children,” stated Nemanja Kostić, Director of Karisma Hotels & Resorts for Europe and the Middle East.

The project also brings a significant contribution to the Montenegrin economy – creating 800 new jobs, primarily for the local population, along with the engagement of domestic construction companies and suppliers. In previous Karisma projects in Montenegro, over 90% of contractors were local partners, and the same practice will be applied here.

“Our goal is simple – to combine the best of the world with the values of the local community. This project demonstrates investors’ confidence in Montenegro’s long-term potential as an elite destination for sustainable tourism,” emphasized Dragan Lučić, Director of Dobrov & Family Group for Montenegro.

FULL STEAM AHEAD: The Plan is for the Entire Complex to Be Completed by 2029

The Porta Rai complex will be a world of luxury and peace – featuring elegant residences, restaurants, a spa & wellness center, seven swimming pools, sports courts, facilities for children, and an exclusive shopping promenade. Special attention has been paid to preserving the natural environment and the authenticity of Velika Plaža.

With this project, Ulcinj is positioning itself as a new address for luxury tourism in the Mediterranean, while Montenegro once again confirms its status as an attractive and responsible investment destination.

KARISMA HOTELS & RESORTS

Karisma Hotels & Resorts is a globally recognized luxury hotel group that owns, manages, and develops an impressive portfolio across Latin America, the Caribbean, and Europe with diverse brands such as Nickelodeon Hotels & Resorts, Margaritaville Island Reserve®️ by Karisma, Karisma Villas, BOR Hotel by Karisma, and Azul Beach Resorts by Karisma.

SVETSKI EKSKLUZIV NA ZLATIBORU: Otvoren najluksuzniji hotel sa 5 zvezdica „BOR by Karisma“, stigli i prvi gosti! (FOTO GALERIJA)

FOR THOSE WITH TASTE AND STYLE: Hotel Bor by Karisma in Zlatibor

The group has received numerous top industry awards, including the prestigious Conde Nast Traveler’s “Top 30 Hotels in Cancun,” the World Waterpark Association “Leading Edge Award,” Travel Weekly “Magellan Awards,” as well as the AAA “Five Diamond Award” and “Four Diamond Award.” Karisma Hotels & Resorts is focused on supporting employees and the community while providing guests with authentic experiences, gaining global recognition for its authentic and creative approach to hospitality management and hotel innovation.

DOBROV & FAMILY GROUP

Dobrov & Family Group is a private international business group with over 35 years of experience in various industries. It is a family company that is a leader in the international market, building its influence through numerous successful innovations and quality projects, a commitment to positive impact on local communities, and dedication to long-term growth and development.

The group’s main areas of activity include hospitality, real estate development, entrepreneurial and private equity, as well as investments in renewable energy sources. Dobrov & Family Group operates across Europe and has a broad portfolio of projects in the Czech Republic, Switzerland, Cyprus, Montenegro, and Germany. Award-winning residential projects in the Czech Republic demonstrate the company’s commitment to top-tier results and business excellence.

As one of the leading private investors in tourism in Montenegro, Dobrov & Family Group successfully develops various mixed-use projects. The company is committed to achieving a positive social impact, fostering values such as honesty, openness, social responsibility, respect for others, and cooperation.